UAE Resident , Holder of Pakistani Passport. Docs required for participating in Shenzhen Exhibition

Hi,

I would like to visit china to attend/ participate an exhibition held in Shenzhen Convention Center.
Our parent company is holding a booth in the exhibition (18 Sept - 20 Sept 2012)


1) Can I apply for the visa directly to the Chinese Consulate in Dubai
2) What documents are required along with the application form.

I have the following documents at hand:

Application form
Valid Passport & Copy
Photo
NOC from company


Appreciate your support.

Regards,
Faisal Yaqoob