People's Square is the place where Raffles City is located. There are many other shopping centers around the square and on the west and east extension from the square (East and West Nanjing Road). No direct airport shuttle bus from Pudong Airport to this People's square. Or if you can stay nearby Nanjing East Road (the part close to People's Square). You can use subway and maglev train fo and from the airport. Or take a taxi to the hotel after getting off the airport bus.