Confused as to why it says 96 gbp on another site?

I am puzzled as to why it says 96 gbp on another website but on here it is saying that it is 30 gbp. I am currently in Bangkok (I will probably cross though Vietnam or Laos by train or bus) and I will probably just go to the Chinese embassy here at Bangkok. If someone could explain why it is saying 96 gbp on that page that would be helpful.